Privacy Policy

1. Information We Collect

We may collect and process the following types of personal data:

• Identity Data: Name, job title, company name.
• Contact Data: Email address, phone number, postal address.
• Technical Data: IP address, browser type, operating system, referral source, device identifiers.
• Marketing & Communication Data: Preferences for receiving marketing from us, engagement with campaigns or content.
• Interaction Data: Information you provide through forms, surveys, calls, events, or emails.

2. How We Collect Your Information

We collect data in the following ways:

• Directly from you when you sign up for updates, attend events, fill out forms, or contact us.
• Automatically via cookies, tracking pixels, analytics tools, and server logs when you engage with our digital channels.
• From third parties such as advertising platforms, social media (including LinkedIn), business partners, analytics providers, or publicly available sources.

3. How We Use Your Information

We use your personal data for:

• Delivering, personalising, and improving our marketing campaigns.
• Sending updates, offers, and other relevant communications.
• Analysing engagement and performance across channels.
• Managing event registrations and follow-ups.
• Complying with legal obligations and resolving disputes.

Our lawful bases for processing include:

• Consent (UK GDPR, UAE PDPL, certain US states).
• Legitimate interests (e.g., marketing to relevant business contacts).
• Performance of a contract where applicable.
• Compliance with legal obligations.

4. Cookies & Tracking Technologies

We use cookies, pixels (including marketing platform tracking such as the LinkedIn Insight Tag and Google Ads Tag), and analytics tools to:

• Measure campaign and website performance.
• Understand audience behaviour.
• Improve relevance and personalisation.

You can manage cookies through your browser settings or opt out of targeted advertising through platform settings.

5. Disclosure of Your Information

We may share your data with:

• Service providers (hosting, analytics, CRM, marketing platforms, event organisers).
• Legal or regulatory authorities where required.
• Business partners, where you have consented or it is legally permitted.

We do not sell your personal data.

6. International Data Transfers

Your data may be transferred and stored outside your home country. Where this occurs:

• UK/EU Users: We use approved safeguards such as Standard Contractual Clauses.
• UAE Users: We comply with cross-border transfer requirements under PDPL.
• US Users: Data is handled in accordance with applicable federal and state laws.

7. Data Retention

We retain your personal data only as long as necessary for the purposes described above, unless a longer period is required by law.

8. Your Rights

Depending on your location, you may have the right to:

• Access, correct, or delete your personal data.
• Restrict or object to our processing.
• Withdraw consent at any time.
• Request data portability.
• Lodge a complaint with a supervisory authority.

Contact details for complaints:

• UK: Information Commissioner's Office (ICO) – ico.org.uk
• UAE: UAE Data Office – u.ae
• USA: State Attorney General's Office (for your state of residence).

9. Security

We implement appropriate technical and organisational measures to protect your data against unauthorised access, use, or disclosure.

10. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact: